It is expected that, through this investment, cooperation between two companies will be improved in the field of future technology, such as artificial intelligence (AI) and a support system for small business owners. Woowa Bros will focus on securing and strengthening future industry competitiveness, such as artificial intelligence technology and autonomous navigation robot technology. Naver is testing the process of ordering food through AI speakers using the voice recognition function. Besides its commission-free delivery app, Baedal Minjok, Woowa Bros is also running the premium dining delivery service, Baemin Riders, and side dish delivery service, Baeminchan. In the beginning of this year, Woowa Bros launched its own AI Project called Baemin David, and is being recognized as an industry leader who is actively responding to future technologies.